Audience Theory
The
term ‘Target Audience’ is for producers who produce their product for a certain
age, ethnic group, or group. A producer’ ‘Target Audience’ has to appeal to
people he is aiming it at so they can watch it. Media producers have to identify
their target audience during the early stages of production because it affects
the content of the media. Every media text is produced with the intended reader
in mind. The reason for a target audience is because not everybody shares the
same interests.
Gender
plays a massive role in classifying target audience because it is the most obvious
way to categorise. Male
and female attractions are very different so the differ in the audience’
preference is obvious. Men and women do not usually share the same attractions,
it is a stereotypical analysis but if they are not true, they wouldn’t be
stereotypes. The only problem with stereotypes is that they are not always true
for all individual cases. They are generalizations. For example; most gossip
magazines are created with a target audience of women whereas most magazines in
relation to cars are created with a target audience of men, although they can
relate to both it’s just a generalisation.
