Audience Theory

Audience Theory

The term ‘Target Audience’ is for producers who produce their product for a certain age, ethnic group, or group. A producer’ ‘Target Audience’ has to appeal to people he is aiming it at so they can watch it. Media producers have to identify their target audience during the early stages of production because it affects the content of the media. Every media text is produced with the intended reader in mind. The reason for a target audience is because not everybody shares the same interests.

  

 

Gender plays a massive role in classifying target audience because it is the most obvious way to categorise. Male and female attractions are very different so the differ in the audience’ preference is obvious. Men and women do not usually share the same attractions, it is a stereotypical analysis but if they are not true, they wouldn’t be stereotypes. The only problem with stereotypes is that they are not always true for all individual cases. They are generalizations. For example; most gossip magazines are created with a target audience of women whereas most magazines in relation to cars are created with a target audience of men, although they can relate to both it’s just a generalisation.