Friday, 29 November 2013
Friday, 22 November 2013
Friday, 8 November 2013
Audience research
Audience Research
Every individual text has a target audience.
A target audience is Particular group of people, identified as the intended
recipient of an advertisement, text, TV show etc. Also called target population
which is the audience we are making the product for. A target audience has specific
features to appeal to their target audience. Due to the purpose of the product
and who it affects and having an intended targets we have to consider the
content ro make it suitable. Target audience specifies age e.g. PG, 12, 15,
18. These then signify whether this specific product is appropriate or legal.
Considering presentation is important because
my target audience must be appealed and interested in my product. This means it
must be attractive to the audience and will the content be understood. This
then refers to the colour, do your colours give off positive connotations to
its target audience, and in addition will it be perceived in the way the producer
intends.
My target audience’ requirements have to be
very detailed by using the right conventions for it to appeal to them. Gender
is another way of classifying but as I am focusing on a group the gender is not.
The interests of men and women differ and advertisers have to consider how they
are presenting their product to allow it to be noticed. The most common assumption
is that women find shopping interesting whereas technology interests men.
Whether this is true differs between the individual, making it harder for the
advertiser to ensure that it appeals directly to the intended audience.
Monday, 21 October 2013
Audience Theory
Audience Theory
The
term ‘Target Audience’ is for producers who produce their product for a certain
age, ethnic group, or group. A producer’ ‘Target Audience’ has to appeal to
people he is aiming it at so they can watch it. Media producers have to identify
their target audience during the early stages of production because it affects
the content of the media. Every media text is produced with the intended reader
in mind. The reason for a target audience is because not everybody shares the
same interests.
Gender
plays a massive role in classifying target audience because it is the most obvious
way to categorise. Male
and female attractions are very different so the differ in the audience’
preference is obvious. Men and women do not usually share the same attractions,
it is a stereotypical analysis but if they are not true, they wouldn’t be
stereotypes. The only problem with stereotypes is that they are not always true
for all individual cases. They are generalizations. For example; most gossip
magazines are created with a target audience of women whereas most magazines in
relation to cars are created with a target audience of men, although they can
relate to both it’s just a generalisation.
Research
Research
To be able to create my own school magazine by researching existing school magazines to understand what conventions i will need to have a successful blog. I annotated 3 different magazines.
Introduction
Introduction
This is my introduction to my Media Studies AS blog.
This is my blog for AS level media, I will be continuously posting blogs onto my blog for my AS level.
My first post will be about school magazines which I have analysed.
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