Audience research

Audience Research

Every individual text has a target audience. A target audience is Particular group of people, identified as the intended recipient of an advertisement, text, TV show etc. Also called target population which is the audience we are making the product for. A target audience has specific features to appeal to their target audience. Due to the purpose of the product and who it affects and having an intended targets we have to consider the content ro make it suitable. Target audience specifies age e.g. PG, 12, 15, 18. These then signify whether this specific product is appropriate or legal.

Considering presentation is important because my target audience must be appealed and interested in my product. This means it must be attractive to the audience and will the content be understood. This then refers to the colour, do your colours give off positive connotations to its target audience, and in addition will it be perceived in the way the producer intends.

 

My target audience’ requirements have to be very detailed by using the right conventions for it to appeal to them. Gender is another way of classifying but as I am focusing on a group the gender is not. The interests of men and women differ and advertisers have to consider how they are presenting their product to allow it to be noticed. The most common assumption is that women find shopping interesting whereas technology interests men. Whether this is true differs between the individual, making it harder for the advertiser to ensure that it appeals directly to the intended audience.